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Understanding The Data Optimization Cycle
The marketing industry is in the midst of a transformation as organizations embrace the tools of modern marketing to engage today’s customer. Following this trend, The Harvard Business Review recently...
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Key Findings from 6.4 Million Sales Emails
Have you ever had a sales person come up and ask, “what do you think about this new prospecting template I came up with Boss?” The answer is obvious. “I don’t know. Test it.” That’s the great thing...
View ArticleAccount Based Marketing: The “Now” In B2B Sales and Marketing
One of the biggest trends in b2b sales and marketing is the transition from inbound marketing only (wide net) to outbound sales and marketing (tight targeting). This trend has resulted in a sharp...
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Why Sales Should Care About Demand Generation
Today’s guest post is from Carlos Hidalgo, demand generation expert and author of the book, Driving Demand. With marketing now playing a more strategic role in organizations as they seek to align...
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Tips to Take Your B2B Blog to the Next Level
Meet Dayna Rothman, Jedi Master Blogger. Dayna leads content marketing at EverString, a predictive marketing platform. Previously, she led content marketing at Marketo. And oh, she’s author of the book...
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Expanding the New Frontier of Account Based Marketing
Editor’s note: This post is an excerpt from The #FlipMyFunnel eBook from Terminus. As marketers, one question we always ask ourselves is “How do we expand our reach?” For years we’ve struggled to cast...
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The Dawn of Predictive Sales Development
Today’s post is written by Andrew Angus Here at Infer, we eat our own dog food when it comes to demand generation and sales development, and we believe in sharing successes in order to contribute to...
View ArticleMouses Can Roar
I don’t know if you have seen this video yet – it’s a 14 year old girl from the Caribbean covering the Adele hit “Hello”. Please watch, I will explain why it’s important later: Before I go on, it is...
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How Channel Marketers Engage on Social Media
Whether you’re a B2B marketer working at a fledgling startup or in an enterprise organization, you most likely understand the importance of channel partners. As a matter of fact, Accenture says that...
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Great Content Moments from the #TOPOSummit
For everyone who follows me, you know full well that my first week in April was all about the TOPO Summit. I also promised that I would go back to regularly scheduled programming, but something...
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